Social Media Connection:
Bobby works in the industry of online games including games on social media sites such as Facebook. I could connect to bobby through these such games or while he is on Facebook in general.
Bobby will already be on Facebook due to his job. He will also be on there on his leisure time playing games and socializing.
Bobby may not pay attention t anything I might have to offer. If I have a side banner going or a news feed ad, he may just skip right by it.
I could attract other people from the same audience, or attract other clients from a new but similar audience on Facebook.
Some people have he ability to hide or ignore ads on Facebook. So I would have to become something someone would want to add to their Facebook in order to post normally rather than draw people in with ads.