Social Media Connection
Elizabeth works in a very visual industry and being on pinterest would be the best bet to get her attention.
Elizabeth works in an industry that has so much to do with beauty. This is a great way to visually show her products and the same way I could show my techniques and advertisements.
I may not have examples of past work that Elizabeth might like in order to draw her into my business. I may draw in the wrong crowd.
I could draw in other clients from the same audience. Or I could draw in a new audience that likes my work.
I could have my work out there and have another business try to scoop my clients. I could be advertising to the completely wrong audience.