Brand Persona 2-SWOT-Social Media Connection

Social Media Connection:


Twitter
Rachel is very social and twitter is all about those quick, to the point updates. She can keep people updated about her business or her social life quickly and easily.

SWOT:


Strength:
The strength of using twitter to reach Rachel as an audience is that I can tweet the littlest things about my past work, or about my company, or even about her interests just to get her interested in my page.

Weaknesses:
Twitter gets updated so quickly that my tweets could easily get overlooked or missed.

Opportunities:
I could snag new audiences.

Threats:
I could lose clients by misleading or saying something to please one customer and displease another.

Advertisements

Brand Persona 3-SWOT-Social Media Connection

Social Media Connection:


Facebook
Bobby works in the industry of online games including games on social media sites such as Facebook. I could connect to bobby through these such games or while he is on Facebook in general.

 

SWOT:


Strengths:
Bobby will already be on Facebook due to his job. He will also be on there on his leisure time playing games and socializing.

Weakness:
Bobby may not pay attention t anything I might have to offer. If I have a side banner going or a news feed ad, he may just skip right by it.

Opportunities:
I could attract other people from the same audience, or attract other clients from a new but similar audience on Facebook.

Threats:
Some people have he ability to hide or ignore ads on Facebook. So I would have to become something someone would want to add to their Facebook in order to post normally rather than draw people in with ads.

Brand Persona 1-SWOT-Social Media Connection

Social Media Connection


Pinterest
Elizabeth works in a very visual industry and being on pinterest would be the best bet to get her attention.

 

SWOT:


 

Strength:
Elizabeth works in an industry that has so much to do with beauty. This is a great way to visually show her products and the same way I could show my techniques and advertisements.

Weaknesses:
I may not have examples of past work that Elizabeth might like in order to draw her into my business. I may draw in the wrong crowd.

Opportunities:
I could draw in other clients from the same audience. Or I could draw in a new audience that likes my work.

Threats:
I could have my work out there and have another business try to scoop my clients. I could be advertising to the completely wrong audience.

Brand Persona 3-Segmentation

Segmentation:


 

Geographic Segmentation:
Bobby lives in a small 3-bedroom apartment with his bother. He only lives with his brother because of the cost of living. They get along. He lives in the city where it is easy to get in touch with current and up to date technology. Him and his brother own a cat that mostly stays out of their hair.

Demographic Segmentation:
Bobby is 21. He has lots of history and experience in game development. He plays a lot of games so he knows what is fun and what he wants to create. He wants to break free from creating computer games with the company he is with now and creating his own games.

Behavioral Segmentation:
Bobby is an introvert and cares about further developing his experience, education, and developing his future into what he wants it to be

Psychological Segmentation:
Bobby is all about his gaming. He has little responsibility most of which is shared with his brother, such as feeding the cat, keeping food in the house and simple chores. He is an introvert who is best suited in a business interaction or one gamer to another.

Price Segmentation:
Bobby would rather cut cost in all areas in order to save for his gaming equipment. He is more likely to skimp on food in order to buy his expensive gaming equipment.

Brand Persona 2-Segmentation

Segmentation:


 

Geographic Segmentation:
Rachel lives in a modest 3 bedroom home with a small yard that is mostly taken up by a beautiful patio and deck, there is a small tennis court and an area of grass about 10 feet by 10 feet big. She uses this space for entertaining mostly. She has a cockatiel as a pet that she loves and takes good care of.

Demographic Segmentation:
Rachel is 32. She got all her education about clothing companies from her mom and everything she needs to know about construction and clothing for the job from her father. Because of her interest in construction from her father she learned and developed further on her own. She currently has an income of $50,000 a year by running her work clothing business.

Behavioral Segmentation:
Rachel cares about having fun and getting together with friends, family, and employees. She has no problem using other companies to further her own but may not stick with them if they don’t prove to be good.

Psychological Segmentation:
Rachel is all about home improvement, home decor, making things look good, and friends and family. However she isn’t afraid of a good deal. It is more important to Rachel that her house and place of entertainment to others looks good rather than to have something that looks ratty and used.

Price Segmentation:
Price is important to Rachel. She likes the look of a price tag on herself and on her home. She will not go out of her way to buy something expensive unless it looks good or it is something that she wants. She sees value in what she gets. The cheaper it is, and then it may be less quality.

Brand Persona 1-Segmentation

Segmentation:


 

Geographic Segmentation:
Elizabeth lives in the outer skirts of a large city. She has a two-story house with lots of yard space. She has two chickens, a rooster and a rabbit. She also has a beagle for a dog.

Demographic Segmentation:
Elizabeth is 25. She has a diploma in agriculture and in earth science. Her income is $36,000 a year, and she runs her own gardening/greenhouse company.

Behavioral Segmentation:
Elizabeth has a huge sense of loyalty and if something works for her she will stick with it. She is always willing to give second or even third chances. She is an animal person and always will be which adds to her loyalty and sense of belonging.

Psychological Segmentation:
Elizabeth is a little bit of a nature freak. She cares about the environment. She recycles almost everything and she reuses what she can. She doesn’t buy all that extravagantly if she doesn’t need too.

Price Segmentation:
Elizabeth won’t spend extra money on things that are not necessarily necessary either for her or for her business but will spend a little bit more on things that she does need that is either good for promoting the nature of her business itself or by buying things that are better for the environment.

Brand Persona 3

Brand Persona 3


Bobby

-Age: 21

-Income: $29,000

-Occupation:
*Game Design
*Group of people that design computer social media games
*Works with them (Not the boss)

-Interests:
*Designing games on the side
*Playing Video Games
*Group Gaming

-Likes to read:
*Any books put out by video games (mainly Xbox, and PS)
*Game specific HTML books and magazines

-News:
*His interest in news is strictly focused on game and electronic type news (world wide electronics; games; and game console launches, hacks, cheats, codes, special features, game packs, etc.)

-Organization:
*Extremely organized (a little OCD)
*Info for every different playing format (I.E. Xbox, PS, Internet) is separated and organized

-Family:
*Roommates with his brother Kyle
*Talks to his parents when they call him
*Single

-Music:
*Listens to Electro-pop, techno, rap rock

-Movies:
*Game documentaries
*Racing movies
*War Action movies

-Food:
*Fast food and frozen meals
*Easy to cook and easy to eat

-Money:
*Saves all his money for new equipment, games, consoles, programs, etc.